Internet Marketing Strategies
for Every Entrepreneur



 

If you’re just starting to get your business going, you may be looking for some internet marketing strategies.  Today no business owner can afford not to have an online presence, but how do you capitalize on that presence without paying an arm and a leg?  This collection of tips from various internet marketing guides will help you out.



How to Promote Your Business Online



One of the first steps in small business marketing on the internet is determining who your target customer is.  You must know who will be interested in using your product or services so that you can figure out where they “hang out” online.

There are several different ways to market your business online, and the key is figuring out the best way to combine your marketing efforts to get the most traction out of your campaign.  If you know who your target customers are and where they spend their time online, then it becomes easy to plan successful internet marketing strategies.

Here are a few of the options you might choose from in promoting your business online: social media marketingFacebook marketing, pay per click advertising, blogging, and search engine optimization. Most businesses will use a combination of these techniques, although the way they use them varies greatly depending on the type of consumer they are targeting.


Helpful Internet Marketing Tools


When you start planning internet marketing strategies for your business, you’ll definitely need some help.  If you’ve got the time, you could consider doing all of the marketing yourself.  If not, you’ll need to look for an internet marketing firm or a freelancer.

Here are some of the best tools that will get your internet marketing strategies off to a great start.


  • Google AdWords and Google Analytics – Google has a whole host of internet marketing tools, but these two are probably the cream of the crop.  It can help you gauge how much particular keywords are worth and also figure out which keywords are worth putting your advertising dollars into.  Advertising on particular keywords will help drive traffic to your website.
  • Market Samurai – Sometimes you need to closely analyze keywords to figure out which ones you can easily take over the front position on in the search engines.  This tool makes it easy to do a complete analysis on your keywords if the ones you selected don’t seem to be working as well as you’d hoped.
  • MailChimp – This is one of the greatest free email marketing tools out there.  The interface is easy to use, and you can customize your own email messages in just a few minutes.  You can even choose to pay a little extra if you don’t want MailChimp to include an ad in your emails.
  • MarketMeSuite – This tool makes it easy to follow Twitter users who use your keywords in their tweets. It’s just one of the hundreds of social media marketing tools available, so this category is worth a little bit of research to find the best one for you.
  • XML Sitemap Generator – Having a good sitemap on your website is essential for helping consumers for your site.  This tool will help you create a great sitemap that will help with search engine optimization.


Companies with Proven Internet Marketing Strategies


By this point I’m sure that planning internet marketing probably seems like brain surgery, but it really isn’t.  The best way to pin down the right strategy for your business is to look at other proven strategies in action. 

JibJab is one company that comes to mind.  They leaped into the spotlight a few years ago by creating viral videos that wormed their way through the internet because people loved them so much that they just kept passing them on.

Some very successful businesses implemented a genius online marketing strategy that featured objects such as robots users could interact with on their site.  McDonalds created a custom YouTube channel to celebrate their 30th anniversary of being in Spain, and T-Mobile has created Chuck-ville, a popular game that’s also filled with brand messaging.

So check out all of those examples of internet marketing strategies at work and figure out which ones will work best for your business.




 

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