How to Start a
Smartphone Apps Business


Many smartphone apps businesses start with a seed of an idea. You come up with an idea for an app that’s unlike anything else on the market. Or maybe you’ve got the heart to build a game and the drive to get that game noticed.

Of course not all businesses in the smartphone apps world are successful, but how do you increase your likelihood of success? Follow these steps.



Brainstorming Comes Before Testing


The idea – To maximize your profits in the smartphone apps business, it’s best to start with an idea for an app. It can be anything you want. Perhaps you wish there was an app to do something specific or you wish the apps that are available would work better than they do.

Or maybe you’ve come up with a creative game that you think others will enjoy. Your idea can be anything that you think people would buy. Once you have an idea that you think will work, you can move on to step two.

Developing and testing your smartphone apps business idea – Next you’ve got to actually create the app and then test it to see if it is, indeed, a viable product. If you have no experience in programming language and have no idea how to go about actually developing mobile apps, then you’ll need to enlist the help of a freelance developer of smartphone apps.

After the app has been created, you can start testing it out on friends and family. Offer it for free for a limited time to see if people like it. Do surveys and try it out on focus groups to see if this is something they would buy.

Funding and Your Choice of Platforms Affect Your Price


Choosing platforms – Many smartphone apps developers have very limited funds when it comes to developing their apps. If this is the case with your smart phone apps business, then you might consider launching on just one platform. The two most common platforms right now are Android and the iPhone / iPad. If you’ve got the cash to do both, then go for it. If not, you might try starting with iPhone apps and see how it does before you go further and develop it for Android and other smartphones.

Setting a price – Next it’s time to set a price. You’ll need to take the cost of development into account when you’re setting a price. In addition, you should also price the app according to what you think people will pay for it. While testing your app, you should have gotten a feel for how much people would pay for it.

If you don’t want to charge for your app up front, many app sellers have found great success in offering their app for free and then charging money for additional features inside the app. Many people won’t buy an app if they don’t know anything about it, but they will download it to their phones for free and then purchase other features inside the app.

The only downside to this pricing method is the fact that you will have some people who don’t buy anything inside the app—no matter how attractive you make the features. So you’ve got to weigh the risks versus the benefits of each pricing method and decide how you want to do it.

Here is the Key to Your Smartphone Apps Business Success– Marketing


Marketing your app – Next it’s time to market your app. Sending out a press release is a great way to get some media attention in one or more of the tech magazines and websites. Go online to sites like Elance or Guru and find a press release expert who can help you craft a release so that you can send it to tech sites and get some “free” publicity for your app.

Another common way of marketing your app is by purchasing ad space inside of other apps that are already popular. For example, the free versions of Angry Birds or even games like MyTown2 (which make their money in-game via purchasable features) offer ad space for sale. You can create advertisements and run them inside of apps people are already playing. This is probably the best form of mobile marketing for smart phone apps businesses.

When you market your smartphone app, you also need to pay careful attention to the description that’s used in the AppStore. That description is your most important marketing copy of all because potential customers will read it and, in just a few moments, they will decide whether or not to purchase your app.

Doing it all again – Next it’s time to see if you can repeat your success. In the smart phone apps business, it is possible to find success over and over again, but it does take a lot of hard work. Sometimes the second idea is more difficult to come up with than the first one was.

Becoming a Freelance Smartphone App Developer


If you’re not necessarily filled with fresh ideas for smartphone apps but you enjoy creating them and helping others fulfill their dream, you might decide to offer your services on a freelance basis. 

However, it does help to have a portfolio of at least one or two apps that you have built so that others can see what you can do.

Then just offer your services on freelance sites like Freelancer, Elance or vWorker and start bidding on jobs. You’ll most likely need to work for low pay at first in order to make a name for yourself.


Examples of Smartphone Apps Businesses


You have probably noticed the many smartphone apps businesses that have struck it rich in the market because of their creative ideas. In fact, these businesses may have been the inspiration for your desire to get into the smart phone apps business. Here are some common smart phone apps businesses to help you get those creative ideas kicking around:

  • Rovio Entertainment – developer of the entire Angry Birds line
  • Booyah – Developer of the MyTown line, No Zombies Allowed, and Early Bird
  • Foursquare – A well-known app used for checking in at various local businesses
  • Bump Technologies, Inc. – An increasingly popular app that enables users to bump photos and other information by simply touching them together.




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